The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during April and May of every year by franchise teams representing Indian cities. The league was founded by the Board of Control for Cricket in India (BCCI) in 2007. The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.
IPL boasts of being the most-attended cricket league all over the world and in 2014 it stood sixth by average attendance as compared to all sports leagues. In 2010, the cricket league went on to be the first global sporting event to be broadcasted live on YouTube.
As of 2017, the brand value of IPL was 5.3 billion dollars as stated by Duff & Phelps. Also as per the BCCI, the 2015 IPL season contributed Rs 11.5 billion to the entire GDP of India’s economy.